Built by events people, for events people.
ASQR wasn't born in a startup accelerator. It was born backstage, in green rooms, in production offices — from years of watching the live events industry struggle with tools that were never built for them.
The Origin Story
After decades in live events operations — working with venues, festivals, conferences, and promoters — one problem kept surfacing: none of the tools designed for guest support actually understood the business.
Help desk platforms were built for broad industries and stopped short of the event world. They don't organize around events. They don't track sentiment by show or season. They don't connect guest experience to the operational reality of producing live events. And when promoters delegate customer service to ticketing companies, they lose control entirely — support becomes transactional, about the ticket, not about the experience.
ASQR is the platform we wished existed. A modern, AI-powered guest intelligence platform that understands the unique structure of live events — brands, events, seasonal surges, guest experiences — and brings everything into one intelligent system.
We're not building another horizontal platform. We're building the one that finally gets this industry right.
The Team Behind ASQR
Carey Archer
Founder & CEO
Carey has 20+ years building and operating live events businesses — from major music festivals to high-stakes destination events — across strategy, finance, guest services, ticketing, and systems. Co-founded Dataflow Enterprises, one of the early innovators in festival and event logistics software. Built technology and operations for Bonnaroo Music Festival and Goldenvoice. Led operations and transactions involving CID Entertainment, PrimeSport, Endeavor, and Live Nation. Built ASQR because the industry's support infrastructure is broken and no one who's actually run these operations has fixed it yet.
Robby Black
Co-Founder & CTO
Robby Black has spent nearly two decades at the intersection of live events and technology. He created the Dataflow Event Logistics Solution, one of the earliest platforms built specifically for festival and event operations, which later merged with Vendini. As Chief Product Officer at Vendini, he spent five years designing ticketing and festival solutions for one of the industry's largest international event technology platforms. Robby co-founded ASQR because after almost 20 years of building software for this industry, he knows exactly where the gaps are — and how to close them.
Our Mission
To free the people who bring live audiences together from the repetitive, reactive work that consumes them, and give them the space to focus on what this industry is really about: human connection and extraordinary experiences for the people who show up. We believe AI should feel like a natural step forward, not an intimidating overhaul, and ASQR puts that belief into practice, handling the volume and surfacing the insights so the people behind the events can get back to the work that matters.
Guest-First
Every feature starts with a question: does this make the guest experience better?
Purpose-Built
We don't adapt horizontal tools. We build specifically for how the live events industry operates.
Human + AI
AI handles the volume. Humans handle what matters. We believe in augmentation, not replacement.
Want to learn more?
We'd love to tell you more about what we're building. Book a demo and let's chat.
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